Google Pixel Buds

Google's first pair of wireless earbuds shipped in late 2017 at $159, with a real-time translation feature that drove the launch coverage. After several months in market, the buds are a half-finished product and the translation is the only thing that justified buying them.

Tech Talk News Editorial4 min read
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Google Pixel Buds

Google Pixel Buds are the company's first attempt at wireless earbuds, and they're best understood as a hardware experiment that got pushed to market a year early. They launched in late 2017 at $159, ten months after AirPods, with a marketing pitch built around real-time translation through Google Assistant. After roughly eight months in market, the verdict is that the translation is genuinely impressive and the rest of the product is rough.

The Cord That Confuses Everyone

The most surprising thing about Pixel Buds in 2018 is that they're not truly wireless. The two earbuds are connected to each other by a cord that loops behind the neck. AirPods, Galaxy Buds, and most of the competitive set in this price range are individual buds with no physical connection. Google chose the cord on purpose: it doubles as a tension loop that holds the buds in place against the outer ear, and it makes the buds harder to lose.

In practice the cord is the part most users hate. It tangles in the case. It gets in the way when you put a hat on. It catches on collars. The fit is also more variable than AirPods because the design relies on the cord tension and the bud shape to stay in place rather than going inside the ear canal. Some people find the fit comfortable; a meaningful chunk of people find them constantly working their way loose.

The Translation Feature

The headline feature, and the one that mostly works as advertised, is the integration with Google Translate. Hold the right earbud and ask Google Assistant to translate from English to Spanish (or another supported language), and your spoken phrase plays back through the phone's speaker in the target language. The other person speaks back, the phone hears them, and the translation comes back through the buds.

It's genuinely useful in the right context: a tourist in a foreign country, a service worker dealing with a customer who doesn't share a language. The latency is good (about a second from the end of your sentence), and the translation quality is in line with the regular Google Translate app, which is to say usable but not perfect. The same translation flow works through the phone alone without the buds, which limits the moat the buds provide. The buds don't add capability so much as remove a half-second of friction.

Sound, Battery, and Daily Use

The sound quality is fine for a $159 product. Bass is light, the high end is competent, and the buds support standard SBC over Bluetooth (no aptX, no LDAC). They're meant for podcasts, calls, and casual music listening. They're not meant for serious music.

Battery is roughly five hours per charge, with the case providing about 24 hours of total runtime. The case charges via USB-C, which was uncommon enough at launch that Google specifically called it out. Comfort during long listening sessions is hit or miss because of the fit issues; mine started to ache after two hours.

Pairing is fluid with Pixel phones (the same Fast Pair experience that AirPods get on iOS) and noticeably less fluid with everything else. If you're not on a Pixel, you're getting the worst of both worlds: a Google product that's optimized for Google's ecosystem, missing both the AirPods experience on iOS and the deepest Google integrations on non-Pixel Android.

Should You Buy Them?

The honest answer is that AirPods are a better product for an iPhone user, the Galaxy Buds are a better product for a Samsung user, and the Pixel Buds are only the right answer for a Pixel user who specifically values the translation feature. That's a small overlap. Google released the second generation of Pixel Buds in 2020 with a redesign that dropped the cord and meaningfully improved the fit, which is the right answer to most of the criticism above. The first generation is mostly a footnote in the wireless earbud category, except for what the translation feature foreshadowed about where consumer AI was headed.

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Tech Talk News Editorial

Tech Talk News covers engineering, AI, and tech investing for people who build and invest in technology.

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